Tangle Teezer
2019-24
Supporting a five year programme which saw Tangle Teezer grow from domestic hero to global innovation leader culminating in equity partnership of £70 million with private equity partners Mayfair in 2021 and subsequent £165 million buyout by BIC in 2024.
My role working with the team established an insight-led programme to access new innovation territories, strategic IP development and the manufacture of new products from insight, through to production.
Design Strategy, Consumer Insight, Research & Development, Industrial Design, Production Engineering
