Aleck
2021-25
Aleck is an ambtious startup bringing on-board sound and connectivity to action sports. Working with the founding team in developing a consumer research programme that revealed opportunities for a product eco-system and product roadmap,integral to the growth of the brand in terms of portfolio and strategic partnerships.
Our collaboration helped Aleck secure strategic partner, Smith as their audio and technology partner across snow and MTB categories.
Product Innovation, Concept Design, Design Strategy, Industrial Design
