AVA Luxe 2024
Product Concept, Branding, Industrial Design
Collaborating with a network of leading industry technologists, manufacturers and 'Sexperts', AVA is a self-started project exploring previously untapped opportunities within the Luxury Adult Play market.The AVA collection was presented at the largest European sexual wellness investment trade fair, SxTech 24.
AVA Eulys 2024
Product Concept, Branding, Industrial Design
Collaborating with a network of leading industry technologists, manufacturers and 'Sexperts', AVA is a self-started project exploring previously untapped opportunities within the Luxury Adult Play market.The AVA collection was presented at the largest European sexual wellness investment trade fair, SxTech 24.
Aleck 2022-24 Various
Consumer Research, Product Concept,
Leading product innovation for start-up brand Aleck through consumer research programme that identified new product opportunities across snow, moto and mtb sports, fusing near-ear audio with 'off-pistecomms'. This work was fundamental in securing distribution partnership with action sports accessory giant, Smith.
Circle Kitchen 2023
Design Strategy, Industrial Design
Materials & CMF-led study aimed to identify sustainable opportunities in the kitchen utensils market. Circle Kitchen helped kitchen ware brand partners test and validate expressions of sustainability through design and determine viability.
Tangle Teezer 2022
Insight, Innovation, Design Strategy, Industrial Design, Design for Manufacture.
Supporting Hair brush brand Tangle Teezer with breakthrough innovation through wellness and textured hair through insiight-led innovation, responding to user needs and trend shifts in a highly competitive sector. Growing the portfolio by 100%, the series of projects saw adoption into the US market and significant growth for the business, which was acquired by BIC in 2024 for £165m.
Sofi Health 2022
Technical Development, Product Vision
Supporting health-tech start-up land seed investment through early stage concept development, proof of concept prototypes and creating a vision for natural sleep products.
AVA Duo 2022
Product Concept, Branding, Industrial Design
Collaborating with a network of leading industry technologists, manufacturers and 'Sexperts', AVA is a self-started project exploring previously untapped opportunities within the Luxury Adult Play market.The AVA collection was presented at the largest European sexual wellness investment trade fair, SxTech 24.
Joseph Joseph 2021
Insight, Product Concept, Innovation
Supporting the in-house design team to bring fresh innovation through insight led concept development in kitchen accessories, with the objective of increasing appeal to the US and European markets.
Insights were gathered by recruiting international users and through first-hand observations that highlighted a number of key areas for innovation through practical solutions.
Tangle Teezer 2019
Product Innovation, Industrial Design, Design for Manufacture.
Supporting Hair brush brand Tangle Teezer expand portfolio of products across their hair-care products including Wet, WetMini, Conmpact Styler & Professional tools. This series of projects looked to consolidate Tangle Teezer's position as a household name through IP protection initiatives, strategic manufacturing and design for cost.
Lekue, 2018
Product Innovation, Industrial Design, Design for Manufacture.
Working with leading Industrial Design agency, RODD to identify opportunities for innovation in the kitchenware category. Focusing on growing trends around health food prep & global reach, the corer is one of a series of products that elevated Lekue's global reach and consolidated their position as innovation leaders.
Wattbike Atom 2017
User Insight, Product Innovation, Industrial Design, Design for Manufacture.
Project lead for Industrial Design agency, Curventa to define a new category of indoor trainers aimed specifically at the performance cycling market. With a focus on real-bike feel and translation of power for cutting-edge, real-time analytics. Atom opened a new market space, cementing Wattbike's position as market leaders winning on performance, digital integrationand Design.
Vertu 2017
Product Concept, Industrial Design, Prototyping
Supporting leading Industrial Design agency, Curventa in developing product concepts for luxury handset brand, Vertu. Appealing to a growing Chinese market, aligning British heritage values and a shared culture of innovation, technology & symbolism.
Motorola 2015
Industrial Design
Supporting leading Industrial Design agency, Curventa in delivering a series of DECT handsets, defining a new form language and CMF for the Motorola IT series.
Unilever, 2014
Innovation, Industrial Design
Supporting Unilever's Innovation Lab in developing compelling propositions for leading brands AXE & Dove. This was centred on turning market and user insights into complete product offers including pack & delivery technology from sketch to proof of concept prototypes.
Pet Teezer, 2012
Product Innovation, Industrial Design, Design for Manufacture.
Working as part of the team at Hyphen Design, London. Identifying product opportunities for Pet care brand Pet Teezer.
